“New customers are walking in, because the advertising captures the authentic Anaheim experience, rather than emphasizing price like everyone else. In fact I think our CSI goes up before they even visit.”
— David Sims, Mercedes-Benz of Anaheim
“Working with ALP was easy. Their turn-key product was the perfect answer to our needs.”
— Craig Feltman, President, Feltman & Associates (Mercedes-Benz of Anaheim's advertising agency).
“The YOUR DEALERSHIP EXPERIENCE program has become an essential component of our marketing toolbox. Prospects like WHAT they see and WHO they see in this presentation, which connects our brand and the OEM we represent.”
— Steve Quinn, Quinn Automotive (BMW)
“Not only did we get a truly one-of-a-kind video, but we engaged our employees, our customers, and our community to bring out the fun of the MINI brand and our store.”
— Lindsey Graser, Dorschel Auto Group (MINI)
Fairway to the Future (25-min. Documentary for NBC and Internet)
Evans Scholars Foundation, Western Golf Association
For years we had been trying to figure out a dynamic way of telling the Evans Scholars story to our friends and new, potential donors. Our Evans Scholars program truly gives young men and women an opportunity of a lifetime to attend college on full tuition and housing scholarships, but our efforts to capture that in a video always seemed to fall just a little bit short.
ALP Communications did a good deal of research in preparing the "Fairway to the Future" documentary, then developed an approach that told our story in a meaningful, impactful way. The documentary walks with the caddies on the course, in the classroom, at home and finally into our scholarship candidate selection meetings, where the candidates share their hopes, dreams and aspirations with a roomful of mostly strangers — our scholarship selection committee.
The gift of education is a gift that continues far beyond the college years, and "Fairway to the Future" captures that life-changing aspect of the Evans Scholars program. We've distributed more than 35,000 videos to date, and those who view it are unanimous in their praise — both for the message the video imparts and for the charitable program it portrays.
Evans Scholars Foundation
Western Golf Association
Videos for Owners and In-Dealership Kiosk
BMW of North America, LLC
Over several years ALP Communications and their creative director Sarah Yarnell and I worked closely together to produce many, many outstanding videos for BMW of North America. Based on that great experience, I could tell you about their outstanding and extremely talented crews, the excellent nature of their editing, their on-time delivery, their very diligent dedication to high quality production values — and especially their very competitive pricing — but all of that would not get at the essential core of what they do that makes them different, special and gives their customers that “je ne sais quoi” something that is hard to find elsewhere. In the soul of their being they are storytellers, so with every project they search and somehow usually manage to find the unique aspect of the thing and bring it out in a way that makes for fascinating, entertaining and informative video. On top of all that and, perhaps best of all, they are fun and very professional to work with.
— Robert Plante, In-House Consulting Producer
BMW of North America, LLC, 2001 -2011
Manual in Motion® Program (series of video manuals for all models)
Volvo Cars of North America, LLC
Over several years, ALP developed award-winning multimedia feature introductions for Volvo Cars of North America, LLC. I worked with Sarah Yarnell at ALP as Volvo’s product owner. Our objective was to produce feature demonstrations that would reinforce the brand and ease customers into a frustration-free ownership experience. As is sometimes true with a new product launch, Sarah would often begin with little more than secondhand descriptions of vehicles that did not yet exist. Nevertheless, ALP’s final product consistently exceeded expectation.
Sarah’s love of craft is evident in her creativity and discipline, and in the enthusiasm she brings to her work. She has empathy for the customer and a talent for describing things so that even technically obscure functions seem simple and straightforward.
It was always Volvo’s good fortune to entrust customer perceptions to Sarah’s capable hands and my great pleasure to work her. I highly recommend ALP for any pursuit that demands an exceptional level of creativity, sensitivity, and professionalism.
—Barry Morse, Senior Regulatory Engineer
Volvo Cars of North America