“New customers are walking in, because the advertising captures the authentic Anaheim experience, rather than emphasizing price like everyone else. In fact I think our CSI goes up before they even visit.”
— David Sims, Mercedes-Benz of Anaheim
“Working with ALP was easy. Their turn-key product was the perfect answer to our needs.”
— Craig Feltman, President, Feltman & Associates (Mercedes-Benz of Anaheim's advertising agency).
“The YOUR DEALERSHIP EXPERIENCE program has become an essential component of our marketing toolbox. Prospects like WHAT they see and WHO they see in this presentation, which connects our brand and the OEM we represent.”
— Steve Quinn, Quinn Automotive (BMW)
“Not only did we get a truly one-of-a-kind video, but we engaged our employees, our customers, and our community to bring out the fun of the MINI brand and our store.”
— Lindsey Graser, Dorschel Auto Group (MINI)
Fairway to the Future (25-min. Documentary for NBC and Internet)
Evans Scholars Foundation, Western Golf Association
For years we had been trying to figure out a dynamic way of telling the Evans Scholars story to our friends and new, potential donors. Our Evans Scholars program truly gives young men and women an opportunity of a lifetime to attend college on full tuition and housing scholarships, but our efforts to capture that in a video always seemed to fall just a little bit short.
ALP Communications did a good deal of research in preparing the "Fairway to the Future" documentary, then developed an approach that told our story in a meaningful, impactful way. The documentary walks with the caddies on the course, in the classroom, at home and finally into our scholarship candidate selection meetings, where the candidates share their hopes, dreams and aspirations with a roomful of mostly strangers — our scholarship selection committee.
The gift of education is a gift that continues far beyond the college years, and "Fairway to the Future" captures that life-changing aspect of the Evans Scholars program. We've distributed more than 35,000 videos to date, and those who view it are unanimous in their praise — both for the message the video imparts and for the charitable program it portrays.
Evans Scholars Foundation
Western Golf Association
Videos for Owners and In-Dealership Kiosk
BMW of North America, LLC
I could tell you about their outstanding and extremely talented crews, the excellent nature of their editing, their on-time delivery, their very diligent dedication to high quality production values — and especially their very competitive pricing — but all of that would not get at the essential core of what they do that makes them different, special and gives their customers that “je ne sais quoi” something that is hard to find elsewhere. In the soul of their being they are storytellers, so with every project they search and somehow usually manage to find the unique aspect of the thing and bring it out in a way that makes for fascinating, entertaining and informative video. On top of all that and, perhaps best of all, they are fun and very professional to work with.
— Robert Plante, In-House Consulting Producer
BMW of North America, LLC, 2001 -2011