ALP Kicks Off 2019 with Platinum, Gold and Silver Awards
Videos conceived and delivered by ALP Communications to two different premium brands—Porsche Cars North America and MINI USA—have been honored in two different international competitions.
“These wins are significant, because they honor both marketing effectiveness and digital excellence,” said Adrian Powell, Executive Producer, ALP Communications.
ALP’s custom productions in 2018 for 25 Porsche Premier Dealers in North America won Gold at the AVA Digital Awards, and Silver at the Summit Marketing Effectiveness Awards.
The Your Dealership Experience™ digital media campaign created by ALP for MINI USA–MINI of Ontario won Platinum at the AVA Digital Awards. “We had great interaction with the videos, and they elevated our marketing campaigns to a level of real success,” said Doug Pielemeier, General Manager, MINI of Ontario.
The Your Dealership Experience program provides dealers with custom digital video content for their website, social media, YouTube and local TV campaigns. It was conceived by ALP to reinforce the OEM’s brand message and comply with all brand identity guidelines.
The Summit Marketing Effectiveness Award is based on the premise that the goal of marketing communications is to change, influence or reinforce a target audience’s knowledge, attitudes or beliefs. Winners are limited to the top 9% of all entries.
AVA Digital Awards is an international industry competition that recognizes excellence in the planning, concept, direction, design and production of digital communication.