Twenty years ago ALP went to BMW with an innovative way to demonstrate to owners the features and operation of their new, ultra-sophisticated 7 Series. The 60-min. presentation was shot on 35mm film and distributed on VHS in award-winning packaging along with another ALP innovation, the Quick Check Guide.

ALP’s pioneering concept evolved into an interactive CD-ROM…then DVD-ROM as the Manual in Motion® program for Volvo Cars of North America…and an online program in 2008 as the Mazda6 Interactive Owner’s Manual.